Tag Archives: Keyword Data

Introducing Sentinel – Keyword Intelligence & Opportunity Tool

A few years ago, frustrated by what I saw within the SEO industry being represented as keyword research – I developed a process.

The goal was to take all of the data I used while doing my own key term research and get it all into one dataset to drive actionable decisions.

And so the keyword matrix was born.


The first version (pictured above) was driven mainly by defining intent for keywords and using this in combination with a few other keyword-level metrics to make more informed decisions when selecting keyword targets.

Fast forward to last January (2015) when I released the master keyword research course, that shows how to build a current version of the matrix, including SERP-level data for every ranking URL for each keyword.


The demand for the product has continued to develop as business owners become better educated (and both internal and agency SEO’s are getting better at the process of keyword research).

So after building over 100 matrices for companies of all sizes – we decided to move the product into a web-based version, and build an app around it.

Introducing Sentinel


Sentinel (in its first version) still relies on some 3rd party data, which right now is TermExplorer’s keyword analyzer, but we’re working to bring more data into the tool so it can become a stand-alone data solution.

But for right now, if you provide Sentinel with an CSV or Excel export from TermExplorer’s keyword analyzer, Sentinel will automatically build your keyword matrix for you – including all those juicy opportunity sheets you want; low hanging fruit and low-cost high value terms.

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Special Offer

The first 100 users (regardless of account-level) will get double the number of data rows at no additional cost, forever.